Now in its 20th year of trading, Tewkesbury based MecWash’s aqueous component cleaning machines are used in more than 20 countries worldwide. Approximately 50% of all sales are now destined for overseas customers and MecWash is actively targeting additional growth in a number of markets that offer potential.
China is one such market where MecWash is proactively raising its profile to facilitate further brand awareness and generate additional sales. Historically, MecWash machines have been ordered by existing customers setting up production operations in China; MecWash is now actively pushing for additional business from Chinese manufacturers that recognise the value of investing in quality equipment to achieve a high-standard finish, as well as multi-national companies.
As the world’s largest manufacturing economy, China offers opportunities for MecWash across a number of sectors. The company’s aqueous systems are capable of cleaning components made from a variety of materials, used in a range of industries including aerospace, automotive, medical, defence, hydraulics and pneumatics, as well as by precision engineers manufacturing turned parts used in a huge array of applications.
MecWash’s representative in China, Gordon King, will be exhibiting at the China CNC Machine Tool Fair 2014 (CCMT) in Shanghai this week where he will be meeting with a number of manufacturers with component cleaning requirements.
CCMT is widely recognised as one of the leading machine tool shows in China and will be the first time MecWash has exhibited in the country. Managing Director, John Pattison, says, “Trade shows are a tried and trusted way of raising awareness of both our brand, and the products and services we offer. MecWash exhibited at two shows in North America last year which resulted in a number of quality enquiries and we’re hoping CCMT will be equally successful in China.”
To demonstrate its commitment to customers in China, MecWash will be launching a dedicated Chinese language website, www.mecwash.com.cn, at the show. The site contains information about MecWash’s products and the technology it uses, as well as links to downloadable product brochures which have also been translated into Chinese.
John continues, “Language is clearly one of the biggest barriers to trading with China. We have launched the new Chinese site to ensure all of the information about our products is easily accessible. We appointed Gordon last year because of his extensive experience of both the wash industry and Chinese culture having been based in Shanghai for many years, and he works closely with our distributor, Shanghai Beginning Electronics Technology Co., Ltd.
“We are confident that our increased focus on China will prove successful and are looking forward to developing relationships with more Chinese companies that appreciate the quality of British engineering.”